Choose Your Angle
Customer Testimonials - Part 2
Click here to read Part 1.
Environmental Responsibility
Another theme that appeals to scientists—and the lay public—is environmental consciousness and sustainability. In this video, the customer adopts an entirely new technology to produce ingredients for consumer products in a way that causes less harm to the ecosystem.
Again, a significant portion of the video focuses on the problem the customer is trying to solve. The product is woven into the story rather than being the sole focus.
Social Responsibility
Other customer testimonials can focus on a company’s role in training the next generation of scientists, as in this example from Lake Superior State University:
Note that the emphasis here is on the customer partnership, and less on the features of the instruments. This theme highlights the social/community reputation of the company as well as its scientific credentials.
Social Media Snippets
Customer testimonials can also be an integral part of a longer-term strategy. In this set of videos, we created one longer, 5 minute story and a set of three shorter, 30-60 second “cutdowns,” which can be shared on social media or other ways throughout the campaign.
This strategy adds more versatility, drives more views of the full-length video, and extends the shelf life of your content. You may notice that we’re calling a five minute video “long”; for an internet video, it is. We generally aim for three minutes or less since a concise story is more impactful than a longer one. We’ve found that five minutes is the absolute maximum runtime that works for this format.
Multiple Perspectives
Lastly, customer testimonial videos can be done in a variety of styles. Take this one, for example, which uses a variety of different voices, perspectives, and camera angles for an interesting visual effect:
Whatever your needs or your product may be, DCA can help you produce an amazingly effective customer testimonial video. Check out our website for more examples, or email us at dca@dcasf.com to get started on your project!